Social Media Campaign Evaluation

Some things I wish I did differently was to post more photos. I was getting to caught up in making sure everything was perfect rather than focusing first about getting my business out there. I've learned not to wait until your perfect to post photos in regards of being a photographer. I am now more skilled at taking photos, but not as many followers as I could have had. If I had posted more often from the beginning of the semester to now I would have more followers and be at the same level of skill as I am now, but instead I was a little insecure and thought I would just wait until I got better.

Something I wish I realized sooner was to become friends with those who became my clients and whatever photos I posted of them I would tag them. This would have became almost like free advertisement because all their friends would have seen it.

On the other hand this past semester I have been able to get a lot more business because of promoting it online but also in actual situations when meeting people. For example I started attending a business networking group which got me a client that was actually one of my personas!

I was able to get 2 out of my 4 personas. The first one being a young guy who was called to serve a mission for the LDS church and hired me to take some farewell photos for him and his family.

The second persona that I got was a Real Estate agent who was referred to my Facebook page and asked if I could take photos of a house that she was listing on the market.

Even thought most of my clients came from within people I already knew or through referrals. I have received a lot of followers through advertising and hopefully soon they will become future clients.