Social Media Campaign Evaluation

Some things I wish I did differently was to post more photos. I was getting to caught up in making sure everything was perfect rather than focusing first about getting my business out there. I've learned not to wait until your perfect to post photos in regards of being a photographer. I am now more skilled at taking photos, but not as many followers as I could have had. If I had posted more often from the beginning of the semester to now I would have more followers and be at the same level of skill as I am now, but instead I was a little insecure and thought I would just wait until I got better.

Something I wish I realized sooner was to become friends with those who became my clients and whatever photos I posted of them I would tag them. This would have became almost like free advertisement because all their friends would have seen it.

On the other hand this past semester I have been able to get a lot more business because of promoting it online but also in actual situations when meeting people. For example I started attending a business networking group which got me a client that was actually one of my personas!

I was able to get 2 out of my 4 personas. The first one being a young guy who was called to serve a mission for the LDS church and hired me to take some farewell photos for him and his family.

The second persona that I got was a Real Estate agent who was referred to my Facebook page and asked if I could take photos of a house that she was listing on the market.

Even thought most of my clients came from within people I already knew or through referrals. I have received a lot of followers through advertising and hopefully soon they will become future clients.

Facebook Insights

        

         My analysis for my Facebook insights is that most of the traffic came from paid advertisement. I paid $15 for one of my posts to be advertised for one week. The post was advertised with my friends and their friends. In return I was able to get my Facebook page viewed more and also receive more likes from people I don't know. I actually got one client who is wanting family photos done for this weekend. In the end that paid advertisement was well worth my money and I plan on doing it again in the future. I think also with the weather being quite warmer these past few months compared to last year I was able to get more clients who are still have a chance on getting those beautiful fall photographs. If I can I will post a video/commercial and see the advantage I may have with that compared to just a normal photograph post.

My FaceBook Page

On the Media: Bing Cosby

My talking points on the story, identifying basic meaning.

• Bing Crosby helped change the american popular singing and the way radio was produced
• Bing Crosby was the first to pre-record radio shows on magnetic tape
• Bing Crosby $50,000 investment in impax was the origin of the magnetic tape recorder in America which was originally invented in Germany and then later on used by the Nazis. 
• He was also an early investor in flash freezing and ended up with a big roll in the development of minuet maid. 
• Bing Crosby was partially responsible for the birth of Silicon Valley. Bringing magnetic tape technology to a wider market helped technology find a better way to record and save data.

Main Point - Basically Bing Crosby was the major influence to the music industry of recording music using magnetic tape which is still used today.

Providing a supporting or opposing argument supported with evidence. 

There are no issues found with Bing Cosby. I was not able to discover anything negative concerning him. Brooke Gladstone and her guest both gave a correct history of Bing Crosby.fr I would say Bing Crosby would be in the top 3 influential artists that shaped the entertainment history in America. What Brooke offered as far as the podcast is concerned is good stuff, the kind of stuff that changes the world for better. 

On the Media: Real Police Shootings

My talking points on the story, identifying basic meaning.

• "The public wants to be comforted by the historic cop who always makes the right decision." Generally that's why most movies try and make their cops always look like the good guys. 
• Hollywood tries to make any police shooting be good and not show that a cop can be emotional or unprepared because if that then becomes the generality of filming with cops we might feel a little anxious about their role in our society
• There is a question to how hollywood responds to police involved shootings recorded and posted online which looks nothing like on the screen. How does the entertainment adapt to real life shootings?

My position on the story providing a supporting or opposing argument supported with evidence. 

I don't believe the entertainment industry or high production quality movies will adapt much to what real police shootings are like, because no one wants to watch a cop be emotionally distressed unless if it's part of the character and the show happens to be a comedy. It all depends on the context of the story and film. I do recognize that they do have to be careful with what they produce because police shootings is a sensitive topic.

 The issue I see is how to lower the police shootings. I'm not sure how the entertainment industry can help. I did stumble upon this video produced by a popular youtuber who gave his voice concerning the subject. Even though what he says may not have much veracity depending on how much he has researched himself his view does have good points to consider the viewer to research themselves. If you don't feel like watching the whole video I understand you could just skip to the 5:00 mark.

With some other research that I found if we were to have more police that were women many of the situations that involve police shootings could easily be dissolved.

 "Subsequent studies have reached the same conclusions: In a 1988 article in the Journal of Police Science and Administration researcher Joseph Balkin reviewed the U.S. and international research spanning 14 years on the involvement of women in police work. He found uniformly that women not only perform the job of policing effectively, but are better able to defuse potentially violent situations: “Policemen see police work as involving control through authority,” he wrote, “while policewomen see it as a public service.”" Policewomen

On the Media: How Not to Cover Cuba

Talking points on the story, identifying basic meaning.

• US Citizens were on a hinge that if Fidel Castro died they could vacation in Cuba
• "People still can't say with real authority whether or not Castro was a communist at the time in 1957 when he had the interview" 
• Cuba is not defined by 1 thing but 4 things: Vintage Cars, Rum, Cigars, and Music
• Cuba is the forbidden fruit of the Caribbean. 

My position on the story providing a supporting or opposing argument supported with evidence. 

As far as I know and have researched there is no veracity if Fidel Castro was a communist before he became president. There are very good assumptions regarding that Fidel Castro was a communist.

Mr. Castro’s university days earned him the image of rabble-rouser and seemed to support the view that he had had Communist leanings all along. But in an interview in 1981, quoted in Tad Szulc’s 1986 biography, “Fidel,” Mr. Castro said that he had flirted with Communist ideas but did not join the party.

“I had entered into contact with Marxist literature,” Mr. Castro said. “At that time, there were some Communist students at the University of Havana, and I had friendly relations with them, but I was not in the Socialist Youth, I was not a militant in the Communist Party.”

Mr. Castro was not a communist in the beginning

I think one of the issues is that we need to work on our relations with Cuba. Obama visited Cuba with no success, but now that Fidel Castro has passed away and that his brother is in his place we may have other opportunities to work with. I think another barrier is that a lot of Americans don't know how much Cuba is a part of our History. We need to stop relying solely on the media to do our research and start doing our own